8 Management Tips To Make Your Restaurant Business A Success : Finding the courage to open up a business and that too a restaurant business is a feat achieved in itself. Running a restaurant can be a very daunting task. As the manager your tasks can often start from managing your staff, customers and extend all the way to running the front and back ends smoothly.
Restaurant managers/owners need to tap into several skills to make it a success. The majority of the managers believe only good food will keep their customers hooked. But in reality, people come to restaurants to make memories and enjoy with their friends and family and sometimes work meetings as well. So, there are several factors involved in running a successful business other than just-food. Here are some restaurant tips to help you stand out of the crowd:
1. Make Work Fun!
Business consultants and employees themselves emphasize having good bonds at work. Meaning when employees feel valued and are passionate about the industry they work in, everything flows smoothly. We recommend casual pulse checks, truly listen to their demands and everyday constraints being parents, siblings, or just their mental health. Moreover, it’s very expensive to hire and train new staff. This fun should include the hiring process as well as make sure you have a customizable employee handbook for your restaurants or other training to welcome them warmly from the start. Make sure to give the leverage of being human and own your employees in front of your customers.
2. Change Menu On A Seasonal Basis
Having signature dishes and being famous for them is a sure-fire way to keep your customers coming back. Revamping your menu seasonally keeps adding that fresh feel and makes it easier for your staff as well. Not only can they experiment but the local farms and other places you source your raw materials from will also benefit. You will have fresh fruits and veggies coming in during summers and winters. Also, as a restaurant, you will save money on transportation costs that would normally make the dishes expensive since you have to import those ingredients.
3. Thoughtful Marketing
Out of all the ways to keep your customers hooked and getting more and more people to visit one is thoughtful marketing. Social media trends and making fun ads out of them are particular leverage in this day and age. Once you start posting regularly on different social platforms, start interacting with your customers. Apart from interaction with your customers, social presence communicates the feel and presence of your brands. You can also use paid promotions to attract customers. They are easier to track and it’s a win-win.
4. Hosting Events
As a manager, the bottom line is to look for creative ways to bring in more and more customers and retain them. One great way is to have public, private, and semi-private events hosted at your restaurants. The downside could be that you might be worried about losing customers if you host private or semi-private events. We recommend hosting them on time when you are normally closed or slow on service.
5. Tracking Sales And Inventory Should Be Easy
Number crunching whether in the form of sales and inventory is a day-to-day part of being a manager or assistant staff. We recommend installing a point of sale system to make counting your daily sales easier. Apart from this inventory management is pretty time-consuming. Fortunately, with the advancement in tech several online inventory management systems can help you manage this effectively.
6. Fun Promotional Material
Collaborating with brands to promote their services and coupling this with events such as happy hour not only bring you additional sales. Happy hours are typically hosted typically on weekdays between 4PM – 7PM. Add some 3-5$ margaritas and appetizers to entice customers. Deal sites like Groupon are also great ways to drive more customers through those doors
7. Online Reviews
As a manager, you should be paying particular attention to online reviews. Research shows that word of mouth and reviews are some of the biggest driving factors which help customers choose. Make sure your Yelp, Facebook, Insta, and Trip Advisor reviews are on point. Even if a complaint arises, deal with them with utmost empathy and compassion. Also, try and go above and beyond to make your customers feel welcome for the next time.
8. Save Money Where Possible
A big part of managing a restaurant is keeping the cash flowing. Try and save money where you can such as keeping the lights off as long as it does not affect the ambiance. Change the faucets and bathroom decor to something cheaper and sustainable. Running the dishwasher when it’s completely full etc.
At the end of the day, be kind to yourself, your employees, and your customers. Nobody is perfect and unexpected hiccups are bound to happen here and there. Certain strategies and traits will help you mitigate the unexpected. Let us know some of the policies and strategies that have helped you build a successful restaurant.
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