AV86: Marking a New Chapter in Danish Watchmaking 

For more than a decade, a Danish watch brand known as About Vintage has been crafting timepieces designed to capture life’s moments. In 2014, two friends turned their passion for watches into a small startup in Copenhagen, Denmark. What began modestly has since evolved into a global brand, admired for its fusion of Scandinavian design and modern craftsmanship. Now, the brand embarks on a new journey under a new name: AV86. 

The rebrand reflects not only a shift in identity but also an affirmation of the company’s values. With AV86, the brand embraces a global outlook while honoring the story that brought it here. 

A Name With Deeper Meaning 

The choice of AV86 is deliberate and layered with symbolism. About Vintage will always carry our legacy, a name that built its reputation on timeless design. Its abbreviation, AV, continues to stand for About Vintage. The number 86 carries personal significance, representing the birth year of both founders and serving as a reminder of the moments and milestones that shape identity. 

Taken together, AV86 conveys both continuity and transformation—a name that looks forward while never losing sight of where it began.It reflects not just a new label, but the company’s transformation into a much larger global presence and meaningful expression of the company’s journey. 

Evolving With Purpose 

Rebranding is often seen as a bold step, but in this case, it is a natural progression. Over the years, the brand has moved from a small startup idea from Denmark to a globally recognized name, with a community that spans continents. This evolution created the opportunity to refresh its identity and present itself more distinctly on the international stage. 

AV86 represents more than a logo change. It is about sharpening focus, strengthening storytelling, and reinforcing the belief that a watch is more than an accessory—it is a companion to life’s defining moments. The new identity signals confidence in the brand’s place in the wider watchmaking industry and its ambitions for the future. 

A Stronger International Identity 

As AV86 positions itself for greater global presence, the rebrand serves as a platform for connection. The new name is concise, memorable, and adaptable across markets, making it a stronger fit for the international arena. 

For consumers, the change emphasizes clarity. The message is simple: while the brand may look different, its dedication to quality and design remains the same. This balance between familiarity and freshness allows AV86 to maintain trust while appealing to new audiences. 

More Than Timekeeping 

The essence of AV86 is rooted in the philosophy that a watch is not only a tool to measure time but also a marker of life’s special moments. Each watch makes life’s milestones and everyday victories more meaningful through accessible luxury and complimentary engraving. 

By stepping into this new chapter with AV86, the company underscores its belief that design and craftsmanship should be timeless. The new name marks both an evolution and a promise: to continue creating watches that celebrate life’s meaningful moments, built to last and made to be worn. A new name, a stronger identity, and the same enduring mission—AV86 is here to honor tradition while embracing the future.